Insights rarely occur fully baked

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In Perennial Seller, Ryan Holiday asks Scott Barry Kaufman, a leading psychologist at the University of Pennsylvania and an expert on creativity, about how ideas happen. He says: “Insights rarely occur fully baked. The creative process is often nonlinear, with many detours along the way that inform the final product. The creator often starts with a hazy intuition of where he or she is going, but breakthrough innovations rarely resemble the seed idea or vision. This is because creative ideas, by their very nature, evolve over time, reflecting the colliding of seemingly disparate ideas.”

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My ideas rarely appear fully-formed. I hope for successful images but never go out seeking them. It’s important that I remain open to outside influence while I’m taking photographs because I like to experiment and work with what’s available.

As Kaufman says, “the best we can do is sit down and create something, anything, and let the process organically unfold.” 

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